LEGO MASTERS - TV SHOW
My Role: Executive Producer
A global reality competition show aired in 20+ countries where LEGO builders compete to be the LEGO Masters winner.
As exucutive producer on the shows in EMEA and APAC region we created many seasons and worked across all the touch points in brand retail, entertainment parks, social media with activations. here are some examples of there trailers.
Partners: Local Production Units, Banjay, local LEGO business units
BEYOND THE SHOW- MARKETING AMPLIFICATION
MY Role: PRODUCER & FRANCHISE MANAGER
LEGO Masters Spain special appearance on another show “The Voice”
Experience center opened called LEGO Masters Academy where fans can learn building tricks
LEGO Masters in brand retail
Campaign of creativity tying into the show as sponsoship trailer during the show airing time
Fan creator content produced by the LEGO Group
Social Media content with the TV and influencers in LEGO Masters France produced by Endemolshine
Amixem (French influencer) appears as a judge in LEGO Masters France and also has activation building events
FESTIVAL OF PLAY- STOCKHOLM AND COPENHAGEN
THE GREAT LEGO TOURNAMENT IN PARIS
Created by the LEGO Group
Family LEGO Masters challenges with influencers and LEGO Judges and former contestants as judges