LEGO House
A FlaGSHIP BRAND CENTER
Role: DIGITAL Producer
Friends & Partners: Kiss the Frog · LEGO House Experience Teams
Here, creativity meets PLAY, TECHNOLOGY MEETS PHYSICAL BRICKS. I worked on the digital layer
SIX BRICK EXPERIENCE- THE FINAL GOODBYE
MY ROLE: DIGITAL PRODUCER AND CREATIVE LEAD
-ANIMATION CONTENT, PRINTED CARD DESIGN, REAL-TIME CODE GENERATION, WRISTBAND INTEGRATION
The Brief & Ambition
Our goal was to design an invisible digital spine across 12,000 m² of physical play—connecting RFID wristbands, live moulding machines, and interactive stations without disrupting hands-on building.
915 Million Possibilities in Six Bricks
Did you know six simple 2x4 red LEGO bricks can be combined in over 915 million unique ways?
As producer, my job was turning that mathematical reality into a fun, memorable finale. I led production on the system connecting live moulding machines, real-time code generation, and custom cards and animation sequence and live printer,—so as guests leave, a tap of their wristband dispenses a unique combination card showing a personal 6-brick memory no one else in the world has. The machine generates the combination live.
